America’s Favorite Fashion Brands by State

Fashion brands are doing their best to keep up with the ever-changing shopping trends. Post-pandemic consumerism has shifted a bit, and retailers have picked up on that.

Hubscore’s “Fashion Trend Index” reveals SHEIN as the favorite in over half the nation’s states, surpassing traditional brick-and-mortar brands. This dominance reflects the growing preference for online shopping, with SHEIN leading in 30 states. Consumers pointed to a number of reasons causing their dissatisfaction with physical stores, with 71% finding it difficult to compare prices.

The study “Fashion Trend Index delved into 45 online and brick-and-mortar fashion brands and uncovered the top 5 brands in each state. SHEIN emerges as the undisputed leader, capturing the hearts of fashionistas in an impressive 30 states. Zara follows behind, holding the top spot in 11 states, while H&M takes the lead in 8 states.


America’s Mass-Market Fashion Landscape

In the realm of fashion, the United States showcases a kaleidoscope of tastes, often revealing stark contrasts and distinctive preferences across its diverse cultural tapestry. Fast fashion brand choices serve as poignant reflections of individual style and collective identity across various states.

Key findings from the fashion brand data shed light on the complex fabric of American consumerism:

  • SHEIN emerges as a formidable force, dominating fashion choices in numerous states with its budget-friendly yet trendy offerings. Facilitated by its direct-selling model and rapid production cycles, SHEIN’s rapid ascent from a Chinese startup to a global fashion powerhouse underscores the relentless pursuit of profit in an increasingly commercialized industry.
  • Zara’s cosmopolitan allure finds resonance among fashion enthusiasts in major metropolitan areas, reflecting a desire for sophistication and style.
  • H&M’s mass-market appeal solidifies its presence, catering to pragmatic consumers seeking affordable yet fashionable clothing options.
  • American Eagle, while carving a niche in the market, symbolizes a sense of casual Americana embraced by states with a laid-back aesthetic, despite facing challenges from fast-fashion giants.

As we navigate through the intricacies of America’s fashion landscape, we reflect on the intersection between consumer culture and brand influence.

For a detailed breakdown of America’s favorite fashion brands by state, please refer to the full report.


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