Brandon Blackwood previews 2021 Collection to fans in an exclusive email.
(From Complex) Brandon Blackwood is building a handbag empire. After trademarking his name and launching his handbag collection in 2015, Blackwood, who was born and is currently based in Brooklyn, has since received attention and praise from celebrities and major publications alike. Early in his career, Academy Award winner Lupita N’yongo wore one of his bags, but after launching his “End Systemic Racism” tote, which Kim Kardashian wore in October 2020, he gained significant buzz. After initially launching 500 bags and selling out in two hours, he expanded the tote line into 37 other colors and materials, helping the brand gain $3 million in revenue that same year. Blackwood was later tapped by Saweetie for her “Fast (Motion)” music video, which features several products from her favorite Black-owned brands. She circled back around to collaborate with him on a handbag that she held a giveaway for to celebrate the Saweetie McDonald’s meal.
Although he received negative backlash earlier this year for some poorly constructed bags, Blackwood addressed the matter in an Instagram Live, saying that the brand is scaling very fast, which can lead to mishaps. Since then he’s continued to drop products and has gained the trust of celebrities including Normani, Doja Cat, Winnie Harlow, and more, working with them on his social campaigns.