At Pier 36 in New York on Wednesday, the local fashion crowd and a convoy of influencers and celebrities gathered to watch the retailer’s latest designer collaboration make its debut. MOSCHINO [tv] H&M, it’s called (or H&MOSCHINO, for short) — and it’s Scott’s most theatrical, and probably most lucrative, project yet. The set, which featured a street-scene staircase reminiscent of an old Broadway musical, didn’t hold back either: There were jumbotrons (for Campbell to use as a mirror to check herself out in, of course), flickering, blinding lights, and a Diplo-spun afterparty to boot. “The MOSCHINO [tv] H&M collection is a gift to my fans,” Scott said via press release. “I wanted to give them the most MOSCHINO collection ever.”
Moschino x H&M will include womenswear and menswear, with prices ranging from $25 to $300. Last week, Scott shared a sneak peek of the campaign (a photo of Gigi Hadid, shot by Steven Meisel) on Instagram, writing “I created this collection as a gift to my fans.” A second image featured models Imaan Hammam, Rianne Van Rompaey, Soo Joo, Vittoria Ceretti, and Stella Maxwell dressed head-to-toe in metallics, leather, and some over-the-top accessories (just look at those peace sign earrings). Ahead of its launch on November 8, H&M has revealed the Moschino lookbook, and it’s just what we expected. “The Moschino x H&M lookbook is like a party; celebrating the fun, the pop, the creativity, and the energy of the people and the collection,” Scott told Vogue.