Target is continuing its popular Designer Dress Collection with three fashion labels this year, one of which is an amazing Black-owned brand.
The retailer announced on April 20 that it tapped Christopher John Rogers, Alexis and Rixo for its 2021 Designer Dress Collection, which will include more than 70 dresses ranging in size from XXS to 4X. This marks the most size-inclusive, limited-edition collection to date.
The latest Designer Dress Collection drops online and in stores on May 16.
Like its past collections, this year’s Designer Dress Collection reflects the style of each designer. Rogers, the 2019 CFDA/Vogue Fashion Fund winner, is creating a number of colorful, graphic print dresses reminiscent of his spring 2021 ready-to-wear collection.
This is the 22nd year of the store’s Designer Dress Collection. Last year, the brand teamed with female-founded brands LoveShackFancy, Cushnie and Lisa Marie Fernandez for a collection of 70 feminine dresses. For its 20th-anniversary collection, Target tapped into its Designer Dress Collection archives and rereleased styles created from past partnerships with designers like Zac Posen, Anna Sui, Rodarte, Missoni, Phillip Lim, Jason Wu and Lilly Pulitzer, among others.
The 2021 Designer Dress Collection will range in price from $40 to $60 and will debut in stores and online on May 16.
Her Modern Life’s Favorites from the Christopher John Rogers collection
All photos courtesy of Target
from CJR: “Based in NYC, the Christopher John Rogers brand exists to create emotional & sensitive clothing with a focus on effortful dressing, directed towards an individual with a strong sense of self. We deliver clothing with an emphasis on quality manufacturing and timeless appeal, whilst encouraging our customer to take up space.”