TELFAR BAGS MAKE A GREAT INVESTMENT.
According to Clair, Telfar was the biggest brand of 2022 in terms of average value retention, followed by Hermès, Louis Vuitton, and Chanel. Prada, Gucci, Bottega Veneta, and Fendi are the biggest movers. Rebag calculated the average percentage of value retained compared to retail pricing for handbags, accessories, fine jewelry, and watches with proprietary data.
But how? and why?
The Brand Value Index
Chart courtesy of Rebag
When Telfar first launched its viral Shopping Bag all of the “it girls” in New York City nicknamed it “The Bushwick Birkin”.
The New York-based brand, founded in 2005 by designer Telfar Clemens, was added to Rebag’s roster of brands in 2021 and immediately soared to the top of our charts. Telfar bags average a surprising yet wildly impressive 195% of their retail value, proving to be an excellent investment. The Shopping Bag is an ideal choice for consumers who want to keep up with the latest trends while still being practical and budget-conscious. With a more affordable price point and major celebrities like Beyoncé (and me) to count as fans, Telfar figured out a formula for success.
How did the label get here? Telfar built its cult following on a series of limited drops of its signature Shopping Bag which sold out within minutes. Available in three sizes (Small, Medium, and Large) and marked by a rectangular shape, shoulder straps, top handle, and circular “T” logo embossed on vegan leather, it has only gained in popularity over the years.
Telfar introduced their democratic Bag Security Program in 2020, allowing eager customers to pre-order as many bags as they want in any color. Three years later, the Program is now in its fifth installment. From the Telfar website:
THE LAST AND FASTEST BAG SECURITY PROGRAM. EVER.
JUNE 16 12PM ET – JUNE 18 6PM ET
ANY BAG, ANY SIZE, ANY COLOR,
(NO CIRCLE BAGS, NO DUFFLE BAGS, NO COLLABORATIONS, NO MONOGRAM— SORRY)
YOU ORDER YOUR BAGS.
WE SHIP THEM BETWEEN JUNE 26 – AUG 31, 2023.
THE SPECIFIC RULES THAT MAKE THIS POSSIBLE:
- THE BAG SECURITY PROGRAM requires PAYMENT IN FULL at checkout. This includes shipping and taxes.
- You can also Pay in 4 with Klarna to get ALL the bags you want (US customers only). We are making it easy. The first Klarna payment will be collected at the time of purchase, with subsequent payments being collected every 2 weeks.