The Met Gala, the HML Agenda

“The HML Agenda” refers to a branding experiment that I’ve started with Her Modern Life. Our main marketing colors are yellow and black, with accents of gray and white. Every time, you see these color combinations- you should think of Her Modern Life (HML).

On the other hand, The Met Gala is a fundraising benefit for the Metropolitan Museum of Art in New York City. Every year (normally in May)-celebrities, politicians, and the ultra wealthy- gather at the Museum for a night of “philanthropy” and art.

The Costume Institute will host its first two-part exhibition, on the theme of American fashion, during 2021 and 2022. Each year has a theme. Part one, “In America: A Lexicon of Fashion,” will open in the Anna Wintour Costume Center on September 18, 2021, and will remain on display when “In America: An Anthology of Fashion,” opens on May 5, 2022 in the period rooms of the American Wing. Both shows will run through September 5, 2022. 

The Met Gala is typically held on the first Monday in May, but this year, the event was postponed due to COVID-19 and fell right in the middle of New York Fashion Week—so we totally expected everyone to pull out all the stops. Co-chairs this year included Billie Eilish, Timothée Chalamet, Naomi Osaka, and Amanda Gorman

Obviously, if you’re going to a formal affair, black and white would be your go-to. But the Met is (supposed to be) different. Attendees are expected to go all out and do the absolute most. That’s why I was particularly excited about this year’s looks. The guests could’ve gone full red, white and blue.

But they didn’t.

My agenda is working *villainous laugh*

Met Gala and Her Modern Life
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